My favorite way to create mutually beneficial relationships is either through “kick the tire” or “KTT” conversations periodically or after the “business” of any meeting is conducted. Before Covid, these casual conversations over drinks on Tuesday nights, Thursday afternoon coffee breaks, or Friday lunch meetings where I invested time into my relationships. Now with Covid, these conversations occur over virtual meetings or calls that I schedule or check in quarterly; however, my favorite way to be of value is share an insight piece or tool tailored the person’s particular interests which demonstrates that I pay attention to the details.